Open the Door to
Product/Service Characteristics

The products/services you sell are experienced as a totality by consumers or business buyers. This "brand" experience is more than just the physical product or service delivery.

Conduct a customer survey to see how your customers experience your products/services. Most likely you'll uncover areas that need improvement. Start your survey with the questions below and contact Marketing Hands for assistance.

Does our company actually deliver what say we will deliver? What are the quality, timeliness, and functionality problems?

  
Do you feel properly supported by our customer service and support staff? What are the problems with follow-up, responses to questions and inquires for help?
What about our products/services seems overly complex or not clear? Are your users confused about how to use our products/services?
Do you think you are getting good value for what you paid? Where do you think value can be added? Is it something for which you would pay more?

Do our people and our materials promote the product/service to you in a way that meets your expectations and reflects the true value of the product/service?
If you haven't bought additional products/services since your first purchase, what has prevented additional purchases from occurring?
What are your complaints concerning our product/service quality or ability to deliver?
How can we more effectively prove to you the product/service benefits in numbers or other ways that are meaningful to your decision making?
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